How It Works

1. You buy the shirt.

2. 50% of profits go directly to a nominated women’s activist or charity group.

3. We announce and tag the recipient each month on Instagram.

Simple. Loud. Accountable.

Why “Difficult”?

Because historically, “difficult” has been weaponised against women who:

Challenge power.
Refuse to be agreeable.
Advocate for themselves and others.
Insist on being heard.

We think difficult women change the world.

And we’re proud to fund them.